LinkedIn Profile Optimisation

£39.99 4 Sections 18 Lessons

Course Description

This is where it all begins. Your profile is the cornerstone of your LinkedIn activity. Take your time to get it right, complete all the sections, and have a fully optimised profile - starting with your best foot forward!

Course Content

Getting started

Understand why your profile matters, and how your visibility on LinkedIn is affected.
Personal or Professional?
Before you start - change your settings
Three pieces of data that follow you around LinkedIn

Building Your Personal Brand

Step-by-step instructions on how to fully complete your profile to maximise exposure and success on LinkedIn
Adding company information
Things you can add to your About Section
3 places to add your company website
Adding a website link just under your name and headline
How to edit your profile url
How to complete your profile, inc. recommendations
Pros and cons of Creator Mode
How service pages work
Adding 'Open to Work' or 'Hiring' to your profile picture
Profile optimisation Checklist

Examples for Inspiration

Find profiles that are rocking it! Ideas and inspirations.
Four 'About' Section Examples
Example banners
Headline examples

Keyword Optimisation

LinkedIn gets 22% of its traffic from search alone, ensure you and your activities are found
Why add keywords to your profile
Where to add keywords into your profile